... or, rather, overcoming greed, envy and the desires of this world?
"... When researchers ask people whether they would rather be relatively richer than their peers even if that means they are absolutely worse off, the answer is yes.
(Would you rather earn $100,000 when all your friends earn $50,000, or $150,000 when everybody else earns $300,000?)..."
(Source: The Economist, December 20th 2008, from an article entitled "Why we are, as we are" about Darwinism)