"Win/Win is a belief in the Third Alternative. It's not your way or my way; it's a better way, a higher way."
"Competition, not cooperation, lies at the core of the educational process. Cooperation, in fact, is usually associated with cheating."
"With 'No Deal' as an option, you can honestly say, 'I only want to go for Win/Win. I want to win, and I want you to win...'."
(Source: 'The 7 Habits of Highly Effective People')
The above advice is for settings of interdependency. Cooperate to create interdependency.
The alternatives: "Win/Lose" ("I get my way; you don't get yours"), "Lose/Win" ("Go ahead. Have your way with me"), "Lose/Lose" ("We both lose"), "Win" ("I secure my own ends - and leave it to you to secure yours").