The Resonant Idea

Based
in that it's coolly calculated and thoughtfully designed.
Sensible
in that it's consistent and coherent.
Practical
in that it's focused and limited.
Purposeful
in that it's intensely personal yet genuinely communal.
Convincing
in that it's precisely articulated and unambiguously clear;
simple on the ear.
Penetrating
in that it's sincere and built on love...
or oft-repeated and oft-received...